Blogs: Author: David Chernick


Why should anybody care?

When passion, desperation, and the stakes are running high some people go to extraordinary lengths to be heard. What’s important in the moment – these days COVID-19 transcends or at


Objection handling for sales people who understand life

Heard these before? “No!” “Not interested!” “Don’t have the time!” “Too expensive.”  What sales person hasn’t! We know these as objections. Getting aired or ghosted is a similar thing. And the way most sales people handle objections simply

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